Technical
The index coverage audit most enterprise sites have never run
Why “crawled, not indexed” at scale is the most under-investigated number in Search Console.
- Cadence
- Quality over volume.
- Focus
- Original research, not recycled advice.
Insights
Research and practical analysis, published with methodology attached. We would rather publish six pieces a year that say something new than fifty that restate Google’s documentation.
- Published
- 8 articles
- Latest
- 25 October 2026
Published
Real estate SEO · 11 min read
What RERA Lets You Put on a Real Estate Project Page
Marketing writes the page. Legal removes half of it. What survives ranks for nothing, and everyone concludes RERA and SEO are in conflict. They are not — the compliant page is…
Read the articleReal estate SEO · 10 min read
Real Estate Project Launch Windows: What SEO Can Do in 8 Weeks
You have eight weeks to launch. An agency promises SEO results inside them. One of you is going to be wrong, and it is worth establishing which before the budget is…
Read the articleFinance SEO · 11 min read
Why Banks Outrank Your NBFC for Every Term That Matters
Search “personal loan interest rate” and you get HDFC, ICICI, SBI, then three aggregators. There is no tenth position worth having. The honest question is not how to beat…
Read the articleAI search · 10 min read
Why ChatGPT Does Not Mention Your Business
Someone asks ChatGPT for the best agency, supplier or clinic in your category. It names three. You are not one of them, no analytics report will ever tell you it happened, and the fix is…
Read the articleAI search · 9 min read
Being Cited by ChatGPT Does Not Make You Visible on Claude
Most AI visibility advice treats “AI search” as one destination. The citation data says it is at least four, with largely separate sources, different retrieval logic, and an…
Read the articleAI search · 8 min read
How to Check Whether AI Assistants Know Your Business
No analytics report tells you when an assistant recommended three companies and you were not among them. The only way to find out is to ask it yourself — properly, in a way you can…
Read the articleLocal SEO · 8 min read
Why your competitor is in the map pack and you are not
The factor that decides which three businesses appear above everything else is a free dropdown menu that takes two minutes to change — and most businesses set it once at signup and never look at it again.
Read the articleReal estate SEO · 9 min read
Why 99acres outranks you for your own project name
You built the project and registered the name. Someone searches it, a portal takes the click and sells the lead to three of your competitors. Here is why that happens, and the part of it you can actually fix.
Read the article- Coming up
- Research we are running now.
Also in the pipeline
What we are working on. We would rather publish a handful of pieces a year that say something new than fifty that restate Google’s documentation.
AI search
What share of AI answers does your brand actually own?
A repeatable method for measuring citation share across four assistants, and what moved it.
Ecommerce
Faceted navigation: which filter combinations deserve indexing
Establishing indexation policy from search demand data rather than guesswork.
Migrations
Migration post-mortems: five ways redirect maps fail
Patterns from real migrations, and the pre-launch checks that would have caught each one.
Multilingual
Vernacular search in India: what keyword tools miss
Transliterated queries are invisible to standard research, and they are a large share of volume.
Analytics
Why your GA4 conversions do not match your backend
The six most common causes, in the order we check them.
- Method
- Data first, conclusions second.
How we publish
Original research is the fastest way to earn citations and links. A genuinely new dataset is more useful to a journalist, and more quotable by an AI assistant, than another explainer on meta descriptions.
Each piece below is built on data we gather ourselves rather than a summary of someone else’s post.
We publish the methodology and the raw data alongside each piece, so you can check the working rather than take our word for it.