[DRAFT] Technical
The index coverage audit most enterprise sites have never run
Why “crawled, not indexed” at scale is the most under-investigated number in Search Console.
- Status
- nothing published yet
- Priority
- first task after launch
This page is your long-term ranking engine. Treat it as the priority after launch.
Insights
Research and practical analysis, published with methodology attached. We would rather publish six pieces a year that say something new than fifty that restate Google’s documentation.
- Planned
- In the pipeline. Nothing published yet.
Planned and in draft
Honest state of play: nothing is published yet. These are the pieces in the pipeline, listed so you can see the direction rather than an empty page pretending to be a blog.
[DRAFT] AI search
What share of AI answers does your brand actually own?
A repeatable method for measuring citation share across four assistants, and what moved it.
[DRAFT] Ecommerce
Faceted navigation: which filter combinations deserve indexing
Establishing indexation policy from search demand data rather than guesswork.
[DRAFT] Migrations
Migration post-mortems: five ways redirect maps fail
Patterns from real migrations, and the pre-launch checks that would have caught each one.
[DRAFT] Multilingual
Vernacular search in India: what keyword tools miss
Transliterated queries are invisible to standard research, and they are a large share of volume.
[DRAFT] Analytics
Why your GA4 conversions do not match your backend
The six most common causes, in the order we check them.
- Why this matters
- For you, not for the reader.
A note on this page
Every established competitor in this category has been publishing for a decade or more. That accumulated content, not their website design, is what generates their inbound enquiries and what makes them hard to outrank.
You cannot shortcut that, but you can start. Original research is the fastest route in — a genuinely new dataset from an unknown firm is more interesting to a journalist and more citable by an AI assistant than another explainer on what a meta description is.
Practical advice: pick one of the drafts above, do the research properly, publish it with the methodology and raw data attached, then pitch it. One piece like that is worth thirty generic posts.