Small by design. Every engagement has a senior person on it.
A new firm doing search work the way we think it should be done: diagnosis before proposal, senior people on the actual work, and honest reporting including the months where something didn't land.
Sakshi Arora has spent sixteen years running search and digital marketing for brands in real estate, fintech, automobiles, e-commerce and FMCG. CoreWeb Technologies exists to give brands growth they own — visibility earned through search rather than rented month to month from an ad account.
Two things kept happening at agency after agency. The first was the audit that changed nothing. A company would pay for a long report, read it, and put it down. The findings were usually right. But nobody had asked the obvious questions: can our developers actually build this, what should we do first, and what is it worth to us? The report was the product. Whether anything improved was someone else’s problem.
The second was reporting designed to impress rather than inform. Screenshots of rankings for terms nobody searches. Charts that leave out last year’s numbers because this year looks worse. A monthly call where the agency speaks for forty minutes and nothing gets decided. Clients ended up with plenty of information and no idea what to do next.
CoreWeb does the opposite of both, and the way the firm is built follows from that. Our mission is simple: help brands grow through search they own, with work that gets implemented and reporting anyone can act on. Senior people do the work rather than specify it. We diagnose before we propose. We report against revenue, and we say plainly when something we tried did not work. Small enough to answer the phone, experienced enough to handle a listed corporate.
These are operating rules rather than values on a wall. Each one costs us something, which is what makes it worth stating.
We look at your site before quoting. It means we do unpaid work on prospects who don't convert, and it means we occasionally talk ourselves out of an engagement. It also means our proposals describe your actual problem rather than a template.
The person who audits your site is the person who works on it. No pattern where a specialist wins the account and a junior inherits it. This caps how many clients we can take, which is a deliberate constraint.
If your site doesn't need enterprise diagnostics, we say so and scope something smaller. If the real problem is your product pages rather than your rankings, we say that too, even when it shrinks the engagement.
Crawl data, log analysis, roadmaps, dashboards — you keep all of it, in formats any other agency can pick up. We don't hold clients through switching costs. If we're worth keeping it should be because the work is good.
Enterprise retainers have a six-month minimum because nothing meaningful resolves faster, but after that you leave on notice. Long contracts protect agencies from the consequences of underperforming.
Deliberately small. No account-management layer between you and the people doing the work.
Founder
Sixteen years across real estate, fintech, automobiles, e-commerce and FMCG. Runs the diagnostic and the roadmap on every engagement rather than handing them to a delivery team.
Years of large-account work taught her that a correct recommendation nobody can implement is worth nothing. She scopes roadmaps around what a client’s team can actually ship, in the order that pays back soonest.
Head of Sales & Business Development
Sixteen years in sales and business development across IT infrastructure and digital marketing. Shyam owns the commercial side of CoreWeb — first conversations, scoping and pricing.
Selling infrastructure to technical buyers teaches you not to oversell, because the buyer will check. He scopes what we can actually deliver rather than what would close fastest, and he will tell you if we are the wrong fit before you have paid us anything.
You're comparing us against agencies with twenty-year histories, award shelves and client logos we can't match. That's a real disadvantage and pretending otherwise would be the first dishonest thing we told you.
What we'd say in our favour: you get the founder rather than a pitch team, you can leave on notice, and you can test us with a fixed-fee diagnostic before committing to anything. The deliverables from that diagnostic are yours regardless — if you take them to another agency, you've lost the audit fee and gained a roadmap.
That's a genuinely low-risk way to find out whether we're any good. We'd rather earn the work that way than talk you into a twelve-month retainer on the strength of a slide deck.
