CoreWeb
Based in
Mumbai
Team
senior practitioners only

Small by design. Every engagement has a senior person on it.

About us

Sixteen years of search and digital marketing, run the way we think it should be done: diagnosis before proposal, senior people on the work, and reporting that tells you what to do next.

Why we exist
Sixteen years, and why this firm exists.

Why we started this

Sakshi Arora has spent sixteen years running search and digital marketing for brands in real estate, fintech, automobiles, e-commerce and FMCG. CoreWeb Technologies exists to give brands growth they own — visibility earned through search rather than rented month to month from an ad account.

Sakshi Arora, founder of CoreWeb, at her Mumbai office
Sakshi Arora · Founder

Two things kept happening at agency after agency. The first was the audit that changed nothing. A company would pay for a long report, read it, and put it down. The findings were usually right. But nobody had asked the obvious questions: can our developers actually build this, what should we do first, and what is it worth to us? The report was the product. Whether anything improved was someone else’s problem.

The second was reporting designed to impress rather than inform. Screenshots of rankings for terms nobody searches. Charts that leave out last year’s numbers because this year looks worse. A monthly call where the agency speaks for forty minutes and nothing gets decided. Clients ended up with plenty of information and no idea what to do next.

CoreWeb does the opposite of both, and the way the firm is built follows from that. Our mission is simple: help brands grow through search they own, with work that gets implemented and reporting anyone can act on. Senior people do the work rather than specify it. We diagnose before we propose. We report against revenue, and we say plainly when something we tried did not work. Small enough to answer the phone, experienced enough to handle a listed corporate.

How we operate
Five commitments. Hold us to them.

How we work

These are operating rules rather than values on a wall. Each one costs us something, which is what makes it worth stating.

Diagnosis before proposal

We look at your site before quoting. It means we do unpaid work on prospects who don't convert, and it means we occasionally talk ourselves out of an engagement. It also means our proposals describe your actual problem rather than a template.

Senior people on the work

The person who audits your site is the person who works on it. No pattern where a specialist wins the account and a junior inherits it. This caps how many clients we can take, which is a deliberate constraint.

We tell you when to spend less

If your site doesn't need enterprise diagnostics, we say so and scope something smaller. If the real problem is your product pages rather than your rankings, we say that too, even when it shrinks the engagement.

The data is yours

Crawl data, log analysis, roadmaps, dashboards — you keep all of it, in formats any other agency can pick up. We don't hold clients through switching costs. If we're worth keeping it should be because the work is good.

Rolling notice, not annual lock-in

Enterprise retainers have a six-month minimum because nothing meaningful resolves faster, but after that you leave on notice. Long contracts protect agencies from the consequences of underperforming.

Team
Two people. You deal with both.

Who you'll work with

Deliberately small. No account-management layer between you and the people doing the work.

Sakshi Arora

Sakshi Arora

Founder

Sixteen years across real estate, fintech, automobiles, e-commerce and FMCG. Runs the diagnostic and the roadmap on every engagement rather than handing them to a delivery team.

Years of large-account work taught her that a correct recommendation nobody can implement is worth nothing. She scopes roadmaps around what a client’s team can actually ship, in the order that pays back soonest.

Shyam Kishor, Head of Sales and Business Development at CoreWeb Technologies

Shyam Kishor

Head of Sales & Business Development

Sixteen years in sales and business development across IT infrastructure and digital marketing. Shyam owns the commercial side of CoreWeb — first conversations, scoping and pricing.

Selling infrastructure to technical buyers teaches you not to oversell, because the buyer will check. He scopes what we can actually deliver rather than what would close fastest, and he will tell you if we are the wrong fit before you have paid us anything.

Next step
A conversation costs you nothing.

Let’s find out what your site is capable of

Sixteen years, brands from listed corporates to single-location businesses, and one way of working: look first, say what we find, then do the part that pays back. If that sounds like what you have been missing, the next move is simple.

Start with the free audit. We crawl your site, look at where you stand in search, and walk you through the biggest problems on a thirty-minute call. You get a straight answer on whether it is worth fixing, what it might be worth, and roughly how long it would take. No cost, no card, no obligation to go further.

If you want the full picture, the paid diagnostic goes deep and the findings are yours to keep, whoever ends up doing the work. And if what you need is not something we do well, we will tell you and point you somewhere better. We would rather lose the job than take one we cannot deliver.

You will speak to the people who will actually do the work. Bring your hardest question about your own site.