- 7 sectors
- where we have depth
- Constraints
- differ more than tactics
Not listed? The fundamentals still apply — ask us.
Industries
Technical fundamentals travel between sectors. The constraints around them do not, and those constraints usually determine whether an engagement works.
- 01 / 07
- Developers, brokerages and property portals
Real Estate
Property is the sector we know best. A launch has a fixed window, the enquiry is worth lakhs, and the buyer spends weeks comparing projects across portals that outrank every developer for their own project name. Meanwhile RERA governs what you are allowed to claim, so the copy that would convert is often the copy you cannot publish.
What we focus on here
- Project and micro-market pages that can outrank 99acres, MagicBricks and Housing for your own project name
- Launch-window sequencing, because a fix landing after possession is worthless
- RERA-compliant copy that still persuades — approval numbers, carpet area, no guaranteed-return language
- Locality and landmark search, which is how buyers actually search rather than by developer name
- Enquiry quality over enquiry volume, since a broker filling your form is not a buyer
- Multilingual reach for Marathi, Hindi and Gujarati property searches
- 02 / 07
- Banking, financial services and insurance
BFSI
Every page passes through compliance, which means content velocity is set by legal rather than by your content team. YMYL scrutiny makes authorship, credentials and citation genuine ranking inputs. Product pages compete against aggregators and comparison sites that outrank issuers for their own product names.
What we focus on here
- Authorship and review credentials built into templates, not bolted on
- Content workflows designed around compliance review rather than fighting it
- Competing with aggregators for your own product queries
- Calculator and tool pages, which earn links and convert well in this sector
- 03 / 07
- Hospitals, clinics, diagnostics and pharma
Healthcare
The same YMYL bar as finance, plus medical review workflows and jurisdictional advertising restrictions. Location and practitioner pages need structured data discipline at a scale most hospital CMS platforms were not designed for, and local search matters more here than almost anywhere.
What we focus on here
- Practitioner and location page architecture at scale
- Medical review and citation requirements met in the content itself
- Local and map pack visibility per facility
- Review management, which patients weight heavily before booking
- 04 / 07
- Universities, edtech and test preparation
Education
Demand concentrates violently into admissions cycles, so a technical fix landing in the wrong quarter costs a full year of intake. Programme pages compete with rankings sites and aggregators for every commercial query, and those aggregators are usually better resourced.
What we focus on here
- Work sequenced against admissions calendars, not sprint convenience
- Programme page architecture that can outrank aggregators
- Vernacular content, where regional-language demand is often unserved
- Lead quality over lead volume, since enquiry forms fill easily
- 05 / 07
- Retail, marketplaces and direct-to-consumer brands
Ecommerce & D2C
Where crawl budget and index bloat problems are most severe and most expensive. Faceted navigation generates URLs faster than anyone can review them, product feeds affect both organic and paid, and seasonal stock changes create ranking volatility most teams never connect to inventory.
What we focus on here
- Faceted navigation policy, usually the single largest available win
- Out-of-stock and discontinued product handling
- Feed quality across Merchant Center and marketplaces
- Marketplace presence weighed against margin and customer data
- 06 / 07
- Software, technology and business services
B2B & SaaS
Low search volume, long buying cycles, and a funnel where last-click attribution actively misleads. Increasingly the buyer’s shortlist is assembled by an AI assistant during research, before your site is ever visited, which makes citation as important as ranking.
What we focus on here
- Low-volume, high-intent query targeting rather than traffic goals
- AI assistant visibility, since shortlists form during research
- Attribution that survives a nine-month cycle
- Content that serves an actual sales conversation
- 07 / 07
- Multi-location, franchise and single-site businesses
Local services
Map pack position, review velocity and proximity outweigh classic ranking factors, and proximity is not something you can influence. Multi-location brands additionally fight their own branches for the same queries, which is usually the largest recoverable problem.
What we focus on here
- Catchment-grid visibility reporting rather than a misleading average rank
- Branch cannibalisation, common and rarely diagnosed
- Review velocity at location level, not brand level
- Aggregator presence where discovery actually happens
- Not listed?
- Say so and we will be straight with you.
If your sector is not here
The technical work is largely sector-agnostic — crawling, indexing and rendering behave the same everywhere. What differs is regulation, buying cycle and competitive structure. Tell us your category and we will say honestly whether we have relevant depth or whether you would be better served by a specialist.