Not sure which you need? The comparison table below sorts it out in a minute.
Search stopped being one channel. Your customers ask Google, but they also ask ChatGPT, search inside Amazon, and browse the app stores. Ranking on one surface no longer covers it.
Sixteen years of experience
We have delivered search, social and digital marketing for brands including JSW Cement, L&T IDPL, GVK, Maruti Suzuki, Indiabulls Real Estate, Wahl Professional, the Sumer Group and Tirumala — organisations where marketing sits alongside engineering, compliance and dealer networks, and nothing goes live without passing several desks.
The same sixteen years also cover businesses at the other end of the scale, where the owner is the marketing department and every rupee is accounted for. Large accounts teach you process; small ones teach you what actually moves the number. We take both.
Most enquiries we get ask for “SEO” when they mean something quite specific. This table saves a discovery call.
| Your situation | What you probably need |
|---|---|
| One location, competing locally | Local SEO, or HyperLocal Marketing for neighbourhood-level catchments |
| Site over 10,000 URLs, growth has stalled | Enterprise SEO |
| Online store with filters and product feeds | Ecommerce SEO |
| Traffic dropped and you don't know why | SEO Audit first, then Penalty Recovery if it's algorithmic or manual |
| Replatforming or moving domain | SEO Migration — before launch, not after |
| Pages look fine but rank poorly | Technical SEO, or JavaScript SEO if you're on React, Vue or Angular |
| Competitors appear in ChatGPT answers, you don't | AI SEO and LLM Optimization |
| Selling across multiple countries or languages | Multilingual & Vernacular SEO |
| Rankings are close but authority is thin | Link Building and Digital PR |
| You're an agency that has sold SEO | White Label & Reseller SEO |
| Genuinely not sure | The free audit. We'll tell you which of the above applies. |
Optimising only for the classic blue-link result means competing for a shrinking share of how people actually find things.
Still the largest single surface, but the page has changed. AI Overviews, map packs, shopping units and featured snippets occupy space that organic results used to hold. Ranking first now sometimes means ranking below the fold.
ChatGPT, Gemini, Perplexity and Google AI Mode answer directly and may cite three sources instead of listing ten. If your brand isn't among them, you're absent from the shortlist before the buyer visits a single website. This is AI SEO and LLM optimisation.
A large share of product searches begin inside Amazon or a category marketplace rather than a general search engine. These have their own ranking algorithms where advertising and organic position interact directly.
If you have an app, the App Store and Play Store are search engines with their own rules. Most brands optimise heavily for Google and ignore the two places their users actually download from — see ASO.
Grouped by what they're actually for rather than alphabetically.
Sites above 10,000 URLs where architecture, not content, limits growth. Log analysis, crawl budget, index bloat, faceted navigation.
Crawlability, indexation, rendering, speed and structured data. The foundation everything else depends on.
Map pack position, Google Business Profile, review velocity and location pages, for one site or many.
Category and product architecture, faceted navigation control, feeds, and out-of-stock handling that doesn't shed rankings.
Neighbourhood-level visibility where the catchment is measured in kilometres.
Visibility inside AI Overviews and assistant answers, where the shortlist is decided and the click may never come.
Structuring content so language models can retrieve, quote and attribute it accurately to your brand.
Fixed-scope diagnostic. Findings, raw data and a prioritised roadmap, yours to keep and to hand to anyone.
Diagnosing manual actions and algorithmic suppression, then fixing the cause rather than the symptom.
Replatforms, domain moves and redesigns without the traffic loss that usually surfaces six weeks after launch.
Diagnosing what survives rendering on modern front ends, then scoping SSR or prerendering with your engineers.
Hreflang architecture across markets, plus Indian-language search where query volume is growing fastest.
Authority earned through original research and genuine editorial placement, not bought from a network.
The general engagement, scoped to your site size, where none of the specialist pages above is an obvious fit.
Delivery capacity under your agency's brand, with reporting carrying your logo.
The single most misrepresented thing in this industry. Different work moves on different timescales, and lumping it all into “three to six months” is how expectations get broken.
| Type of work | Typical time to visible movement |
|---|---|
| Local listings and Google Business Profile | 2–6 weeks |
| Technical fixes to crawling and indexation | 4–8 weeks |
| On-page and internal linking changes | 4–12 weeks |
| New content ranking for commercial queries | 3–6 months |
| Authority building in a competitive category | 6–12 months |
| Recovery from a major algorithmic drop | 6–18 months, and not always fully |
Technical work moves fastest because you're changing what Google can access rather than persuading it of anything. Authority work is slowest because it depends on other people's decisions to cite you.
If an agency quotes you first-page rankings in thirty days for a competitive commercial term, ask which term and check it yourself in sixty days. The claim is either about a keyword nobody searches, or it isn't true.
The work matters more, but the measurement changes. AI assistants are trained and grounded on web content, so being retrievable and citable is how you appear in their answers. What shifts is the metric: you may get cited without receiving a click, which means share of answers becomes as important as sessions. Sites that stop investing become invisible to both surfaces at once.
It scales with site size and scope, which is why we look before quoting. A local business engagement and an enterprise technical retainer differ by an order of magnitude. You'll have a number after the first call.
For a small local business, a good portion of it, yes — claim and complete your Business Profile, get reviews consistently, write genuinely useful pages, fix obvious speed problems. Where outside help earns its cost is technical diagnosis at scale, competitive categories, and situations where something has gone wrong and you can't identify why.
Paid search buys placement and stops the moment you stop paying. SEO builds an asset that keeps working, but takes months to compound and can be damaged by algorithm changes or your own migrations. Most businesses need both, and running them separately usually means paying for clicks on terms you already rank for.
In production and analysis where it genuinely helps — clustering queries, structuring drafts, processing large datasets. Not for publishing unedited output. Content that nobody would choose to read doesn't rank durably and doesn't get cited, whoever or whatever wrote it.
No. We don't control Google's algorithm, your competitors' spending, or your release velocity. We commit to defined capacity, agreed deliverables, forecasts we can be held to, and honest reporting when something doesn't work.
Then you probably want us for specific technical depth rather than a full retainer — a log file analysis, a migration, a rendering diagnosis, a second opinion on a roadmap. We're comfortable in a supporting role.
An automated crawl plus a 30-minute walkthrough of the biggest issues we can see from outside. If what you need isn't something we do well, we'll tell you.
