- 4–6 weeks
- typical audit
- Read-only
- access is enough to start
- Dev needed
- for most fixes
Above 10,000 URLs, see Enterprise SEO.
Technical SEO
The unglamorous half of SEO, and usually the half that is broken. If your pages look good, read well and still don’t rank, the problem is almost never the writing.
- Track record
- Brands large and small, across sixteen years.
Sixteen years of experience
We have delivered search, social and digital marketing for brands including JSW Cement, L&T IDPL, GVK, Maruti Suzuki, Indiabulls Real Estate, Wahl Professional, the Sumer Group and Tirumala — organisations where marketing sits alongside engineering, compliance and dealer networks, and nothing goes live without passing several desks.
The same sixteen years also cover businesses at the other end of the scale, where the owner is the marketing department and every rupee is accounted for. Large accounts teach you process; small ones teach you what actually moves the number. We take both.
- Sequence
- Content on a broken foundation is wasted spend.
Why technical work comes first
Search engines have to find a page, fetch it, render it, understand it and decide it is worth storing before any of your content matters. Every one of those steps can fail silently. Nothing in Search Console shouts “your JavaScript is hiding half this page” — you get a coverage number and are left to work out why.
This is why we resist starting engagements with content. Publishing into a site that cannot be crawled properly is spending money to produce pages nobody will see. Fix the plumbing, then fill the house.
- Is this you?
- If none of these apply, this probably isn’t the service you need.
When you need technical SEO
| Symptom | Likely technical cause |
|---|---|
| Pages are indexed but never rank | Thin internal linking, or the page competes with a near-duplicate on your own site |
| Pages are not indexed at all | Crawl budget exhaustion, noindex left in from staging, or canonical tags pointing elsewhere |
| Content is visible to you but not to Google | Client-side rendering that the indexer never executes |
| Traffic dropped after a release | A redirect, canonical or robots change shipped with the deploy |
| Rankings fluctuate week to week | Two or more of your URLs competing for the same query |
| Mobile rankings differ from desktop | Parity problems between mobile and desktop rendering, or Core Web Vitals failures on mobile field data |
Not sure which applies? An SEO audit establishes it in four weeks and the findings are yours to keep.
- 8 areas
- One body of work, not a menu.
What’s included
Crawl diagnostics
A full crawl segmented by template and directory, so findings map to the systems that generate them rather than arriving as an undifferentiated URL list.
Indexation control
Deciding deliberately what should be indexable, then enforcing it in templates through robots directives, canonicals and internal linking rather than patching page by page.
Rendering verification
Comparing raw HTML against rendered DOM to establish what actually reaches the indexer. Essential on any framework-driven front end.
Internal linking architecture
Category depth, hub structures and programmatic linking rules that push authority toward pages with commercial value.
Site speed and Core Web Vitals
Field data from real users, traced to specific templates and third-party scripts, prioritised by revenue rather than by which score looks worst.
Structured data
Schema implemented at template level, validated in production and monitored for drift. Increasingly how machines decide what a page is about.
Log file analysis
Where site size justifies it, server logs prove what Googlebot actually requested rather than what a crawler estimates it might.
Redirect and canonical hygiene
Chains, loops, mixed signals and the accumulated debt of several redesigns, mapped and resolved.
- Deliverables
- What lands in your inbox.
What you get
- Findings document organised by owning system and team
- Raw crawl data in a format your team can query
- Tickets written in your format with acceptance criteria
- Test cases for validating each fix after deploy
- A prioritised roadmap with effort estimates
- Common questions
- Asked on most first calls.
Questions
How is this different from an SEO audit?
An audit is a fixed-scope diagnostic that ends with a document. Technical SEO is the ongoing work of implementing and maintaining the fixes. Most clients start with the audit and continue into implementation if the findings justify it.
Do we need developers?
For most meaningful fixes, yes. Template-level changes, rendering behaviour and redirect logic all live in code. If you have no development capacity we will tell you at diagnostic stage rather than billing monthly for recommendations nobody can build.
Can you implement changes yourselves?
On smaller sites and common CMS platforms, often yes. On enterprise stacks we work through your engineering team, because shipping around your release process is how sites break.
How quickly do technical fixes show results?
Four to eight weeks is typical for crawling and indexing changes, because you are altering what Google can access rather than persuading it of anything. Some indexation fixes register within days.
Will you break anything?
We recommend; your release process decides. Every change we specify comes with test cases, and on anything touching redirects or canonicals we ask to review the staging environment before launch.
- Related
- Often scoped alongside this.
Related services
Enterprise SEO
Sites above 10,000 URLs where architecture, not content, limits growth.
SEO Audit
Fixed-scope diagnostic. Findings and raw data yours to keep.
JavaScript SEO
Rendering diagnosis and remediation on framework-driven sites.
SEO Migration
Replatforms and domain moves without the traffic loss.
Google Penalty Recovery
Diagnosing manual actions and algorithmic suppression, then fixing the cause.
- Next step
- We look at your site before the call.
Start with a free audit
An automated crawl plus a 30-minute walkthrough of what we can see from outside your site. If what you need isn’t something we do well, we’ll tell you.