- One model
- not six dashboards
- Search-led
- that is our centre
- Honest
- about what we do not do
Digital Marketing
Search is our centre of gravity. These channels exist because a ranking with broken tracking, no landing page and no follow-up is not revenue — and because running channels through separate vendors means nobody owns the number that matters.
- Track record
- Real accounts, named.
Sixteen years of experience
We have delivered search, social and digital marketing for brands including JSW Cement, L&T IDPL, GVK, Maruti Suzuki, Indiabulls Real Estate, Wahl Professional, the Sumer Group and Tirumala — organisations where marketing sits alongside engineering, compliance and dealer networks, and nothing goes live without passing several desks.
The same sixteen years also cover businesses at the other end of the scale, where the owner is the marketing department and every rupee is accounted for. Large accounts teach you process; small ones teach you what actually moves the number. We take both.
- Why integrated
- Each vendor optimises their own metric.
The multi-vendor problem
A typical setup: one agency on SEO, another on paid, a freelancer on email, someone internal on social. Each reports success. Revenue is flat. Nobody is lying — each is genuinely improving the metric they were hired for.
What goes missing is the interaction. Paid bidding on terms you already rank first for. Email and remarketing hitting the same people twice. Attribution set up so both SEO and paid claim the same conversion, making the total larger than reality. Content produced with no view of what paid already knows converts.
Running these together is mostly about one measurement model and one prioritisation conversation. That is unglamorous and it is where most of the recoverable waste sits.
- 7 areas
- One body of work, not a menu.
What’s included
Channel strategy and mix
Where budget should sit given your margins, sales cycle and competitive position — including recommending you spend less on a channel we could bill for.
Search — organic and paid
SEO and PPC planned together, so paid covers gaps organic cannot reach rather than duplicating it.
Content and editorial
Content informed by what paid data already proves converts.
Reputation
What appears when someone searches your brand, which is the last thing a buyer checks.
Email and lifecycle
Retention and nurture, usually the cheapest revenue in the mix and usually neglected.
Measurement
Analytics and attribution built so channels are compared on the same basis.
Reporting and governance
One dashboard, monthly decision sessions, and a single owner for the number.
- Common questions
- Asked on most first calls.
Questions
Do we have to take all of this?
No. Most clients start with search and add channels where there is a clear case. Buying an integrated retainer for channels you do not need is how agencies pad revenue.
Can you replace our existing agencies?
Sometimes that is right, sometimes not. If your paid agency is performing well, replacing them to consolidate is usually a bad trade. We are comfortable coordinating with incumbents.
What do you not do?
Brand strategy, design, web development, offline media and video production. We know firms that do and will refer you rather than pretend.
How do you report across channels?
One dashboard tied to revenue or pipeline, with per-channel detail underneath and deduplicated attribution so the total is not inflated.
Is integrated actually better than specialists?
Not automatically. A specialist agency doing one channel excellently often beats a generalist doing five adequately. Integration wins when channel interaction is where your waste is, which is common but not universal.
- Related
- Often scoped alongside this.
Related services
SEO Services
The general SEO engagement, scoped to your site size.
PPC Services
Search, shopping and performance campaigns structured for control.
Content Marketing
Topic strategy, editorial calendars and the capacity to publish on schedule.
GA4 Consulting
Implementation and repair. Most GA4 setups under-report.
Email Marketing
Lifecycle and campaign email, with deliverability treated as technical.
- Next step
- We look at your site before the call.
Start with a free audit
An automated crawl plus a 30-minute walkthrough of what we can see from outside your site. If what you need isn’t something we do well, we’ll tell you.