- Real audiences
- not link farms
- Rejection
- happens, and is the point
- Fewer
- placements than networks offer
Broader strategy sits under Link Building.
Guest Posting
Two completely different activities share this name. One is contributing to publications with editors and readers. The other is paying networks of empty websites to host articles. We only do the first.
- Diligence
- Check before you buy, from anyone.
How to tell the difference
A real publication has an audience that arrives without being sent, editors who reject submissions, and a content mix that is not exclusively guest contributions. A link farm has none of these, though it will have a plausible design and a domain authority score someone will quote at you.
The tell is usually the acceptance rate. If a provider guarantees placement, there is no editorial judgement involved, which means the site publishes anything. Sites that publish anything are worth approximately nothing, and occasionally worth less than nothing.
Our placements get rejected sometimes. That is uncomfortable to sell and it is the strongest evidence that the publications are real.
- 6 areas
- One body of work, not a menu.
What’s included
Publication vetting
Assessing genuine audience, editorial standards and guest content ratio before pitching, not after placement.
Topic pitching
Proposing subjects that fit the publication’s actual editorial interests rather than yours.
Writing
Pieces written for that publication’s readers and standards, which is why they get accepted.
Author positioning
Building a genuine byline presence for your specialists, which compounds across placements.
Sector publication targeting
Trade and industry publications, which frequently deliver better qualified referral traffic than larger general outlets.
Placement reporting
What was pitched, what was accepted, what was rejected and why.
- Common questions
- Asked on most first calls.
Questions
How many posts per month?
Far fewer than a network will offer — typically two to four, depending on sector. Real publications have limited slots and editorial calendars.
Do you pay for placements?
No. Some legitimate publications charge for sponsored content, which we would flag and mark as sponsored if you chose it, and which behaves differently for link purposes. Standard editorial contributions we do not pay for.
Is guest posting still safe?
Genuine editorial contribution has always been fine. Large-scale guest posting purely for links has been explicitly targeted for years. The distinction is intent and quality, and it is visible in the pattern.
Can you get us into major national publications?
Occasionally, usually via digital PR with original research rather than a guest pitch. Sector publications are considerably more attainable and often more valuable commercially.
What if a placement gets rejected?
We revise and re-pitch, or pitch elsewhere. You are paying for effort and expertise, not guaranteed placement, and we are explicit about that before starting.
- Related
- Often scoped alongside this.
Related services
Link Building
Authority earned through research and editorial placement.
Digital PR
Original research and data stories that earn coverage and citations.
Content Writing
Pages, blogs and product copy at volume, in English and Indian languages.
Content Marketing
Topic strategy, editorial calendars and the capacity to publish on schedule.
- Next step
- We look at your site before the call.
Start with a free audit
An automated crawl plus a 30-minute walkthrough of what we can see from outside your site. If what you need isn’t something we do well, we’ll tell you.